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Trade / Customer Marketing

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TRADE / CUSTOMER MARKETING

Commercialising brands to market them effectively across all channels

Whilst it's essential for brands to market their brands to consumers, it's also important to market the brands and products to the retailers that sell them.

Trade and customer marketing is a strategic function, commercialising brands and products to make them as attractive as possible to retailers, encouraging them to stock and promote their products in-store.

Working in partnership with the brand and sales teams, trade marketing is responsible for developing the right products in the right format, at the right price, to ensure they sell successfully in the right channels and customers.


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    Rob Nelson

    After graduating from Northumbria University with a degree in business, I moved to London looking for a career which was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area of...

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    Rob Nelson

  • Meet the experts

    Sam Musgrave

    I’m one of the Directors and joint founding members of Allexo Search. After graduating from University, and spending just over a year travelling the world, I, like so many people, fell into the world of recruitment. Starting my career in 2006, I was naturally drawn towards and developed a strong interest in FMCG/Consumer Goods and I continue to ...

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    Sam Musgrave

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Case Study: Casella Wines - Category & Insights Manager (UK)

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