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Our specialisms

Trade / Customer Marketing

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TRADE / CUSTOMER MARKETING

Commercialising brands to market them effectively across all channels

Whilst it's essential for brands to market their brands to consumers, it's also important to market the brands and products to the retailers that sell them.

Trade and customer marketing is a strategic function, commercialising brands and products to make them as attractive as possible to retailers, encouraging them to stock and promote their products in-store.

Working in partnership with the brand and sales teams, trade marketing is responsible for developing the right products in the right format, at the right price, to ensure they sell successfully in the right channels and customers.


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  • Meet the experts

    Rob Nelson

    After graduating from Northumbria University with a degree in business, I moved to London looking for a career which could was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area...

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    Gareth Hughes

    I’ve always had a passion for the performing arts and found that sales was a great place to utilise those skills in a commercial environment. Unlike a lot of people, I decided not to go to university, and instead devoted that time to work and travel. I was fortunate enough to start my career at Kellogg’s, where I refined and developed my sales s...

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