Discipline Text
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TRADE / CUSTOMER MARKETING
Commercialising brands to market them effectively across all channels
Whilst it's essential for brands to market their brands to consumers, it's also important to market the brands and products to the retailers that sell them.
Trade and customer marketing is a strategic function, commercialising brands and products to make them as attractive as possible to retailers, encouraging them to stock and promote their products in-store.
Working in partnership with the brand and sales teams, trade marketing is responsible for developing the right products in the right format, at the right price, to ensure they sell successfully in the right channels and customers.
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Meet the experts
Rob Nelson
After graduating from Northumbria University with a degree in business, I moved to London looking for a career which was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area of sp...
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Meet the experts
Sam Musgrave
I’m one of the Directors and joint founding members of Allexo Search! After graduating from University, and spending just over a year travelling the world, I, like so many people, fell into the world of recruitment. Starting my career in 2006 I was naturally drawn towards and developed a strong interest in FMCG / Consumer Goods and I continue to...
See Sam's profile
Latest Vacancies
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16
SepInsight Consultant - Foodservice
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€competitive per annum + bonus + benefits
A global boutique market insight consultancy are currently searching for an ambitious and driven Insight Consultant to join their Foodservice team based in Paris. They focus on delivering best-in-c...
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14
SepCategory & Insight Manager - FMCG Food
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13
SepTeam Leader Consumer and Trade Marketing - FMCG
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€Highly Competitve + Company Profit Share + Benefits
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07
SepNew Business Development Director - Research / Insight Agency
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£Highly competive 6 figure package
An international research and insight agency are searching for an ambitious and driven New Business Sales Director. The business are entering and exciting phase of growth and this is a newly create...
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07
SepBusiness Development Manager - Research / Insight Agency
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£30000 - £37000 per annum
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06
SepInternational Insight Manager - Consumer Goods
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£34000 - £38000 per annum + Benefits
This is the ideal role for someone looking to develop their insights career in the world of consumer goods. They are a global business with strong heritage brands found across the world Working in ...
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06
SepSenior Category Strategy Manager - FMCG Food
Cambridgeshire, England
£65000 - £70000 per annum + Car Allowance + Bonus + Benefits
Working for one of the UK's best known FMCG manufacturers, this is a highly recognisable business, who have a strong reputation of having a great culture and flexible working. This is truly uniqu...
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06
SepSenior Consultant - FMCG / Revenue Growth Management
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06
SepCategory Insight Executive - FMCG or Retail
London, England
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A leading FMCG Insight Agency based in London is seeking an ambitious category insight executive to work with some the UK's leading FMCG brands and products. Your key responsibilities will be to Ha...
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SepSenior Insight Manager - Research / Insight Agency
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A specialist insights consultancy dedicated to the UK Retail and Foodservice industry are searching for a driven and ambitious Senior Insight Manager to join their growing team. They are leaders ...
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05
SepInsight Executive - FMCG / Retail
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Do you have a keen interest in the Convenience, Impulse and Out of Home retail sector. Do you like building relationships, numerically inquisitive and like creating stories around numbers and figur...
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