Back to our specialisms

Our specialisms

Trade / Customer Marketing

Discipline Text

Please add the discipline description text that will be featured across the site:


Commercialising brands to market them effectively across all channels

Whilst it's essential for brands to market their brands to consumers, it's also important to market the brands and products to the retailers that sell them.

Trade and customer marketing is a strategic function, commercialising brands and products to make them as attractive as possible to retailers, encouraging them to stock and promote their products in-store.

Working in partnership with the brand and sales teams, trade marketing is responsible for developing the right products in the right format, at the right price, to ensure they sell successfully in the right channels and customers.

  • Meet the experts

    Rob Nelson

    After graduating from Northumbria University with a degree in business, I moved to London looking for a career which was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area of sp...

    See Rob's profile
  • Meet the experts

    Gareth Hughes

    I’ve always had a passion for the performing arts and found that sales was a great place to utilise those skills in a commercial environment. Unlike a lot of people, I decided not to go to university, and instead devoted that time to work and travel. I was fortunate enough to start my career at Kellogg’s, where I refined and developed my sales s...

    See Gareth's profile

Latest Vacancies


Looking for a new challenge?
We're recruiting  

Talent Acquisition Manager, RB

“I have the pleasure of working with Allexo Search who have been supporting me in Marketing, Sale...

Recruitment Manager, Nielsen

“Having used to have over 100 suppliers on our PSL when we were agency reliant, I can say with pr...

HR Manager, Kantar Worldpanel

“Allexo have been providing excellent quality candidates and have shown superb customer service a...

Talent Acquisition, Brand Learning

“I have worked in recruitment for nearly 10 years and have yet to find an agency that is more com...

Director of Strategy & Insight, Asahi​

“In all my interactions with the agency, they behaved in a very professional way. Compared to oth...