Discipline Text
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TRADE / CUSTOMER MARKETING
Commercialising brands to market them effectively across all channels
Whilst it's essential for brands to market their brands to consumers, it's also important to market the brands and products to the retailers that sell them.
Trade and customer marketing is a strategic function, commercialising brands and products to make them as attractive as possible to retailers, encouraging them to stock and promote their products in-store.
Working in partnership with the brand and sales teams, trade marketing is responsible for developing the right products in the right format, at the right price, to ensure they sell successfully in the right channels and customers.
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Meet the experts
Rob Nelson
After graduating from Northumbria University with a degree in business, I moved to London looking for a career which was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area of sp...
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Meet the experts
Sam Musgrave
I’m one of the Directors and joint founding members of Allexo Search. After graduating from University, and spending just over a year travelling the world, I, like so many people, fell into the world of recruitment. Starting my career in 2006, I was naturally drawn towards and developed a strong interest in FMCG/Consumer Goods and I continue to ...
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Latest Vacancies
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25
NovFMCG Category Manager - Grocery & eCommerce
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£50000 - £60000 per annum + Bonus + Benefits
This is an opportunity to shape and develop Category Management with a key grocery and eCom retailers and the opportunity to work for an international business who are major players within the cons...
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25
NovShopper Marketing Manager - FMCG Food
Berkshire, England
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A global FMCG manufacturer with offices in Berkshire are looking for an ambitious and driven Shopper Marketing Manager to join the team, managing and driving retailer customer plans across various ...
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25
NovCategory Manager - FMCG Food
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25
NovCategory Manager (FMCG Food) - Convenience and Impulse
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£Competitve per annum + Car Allowance + Bonus
This is an opportunity to shape and develop Category Management with some of the most important retail channels for this business - Convenience and High Street. The business are major players withi...
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25
NovCategory Lead - Impulse & Convenience - FMCG Food
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25
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25
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One of the UK's largest Food manufacturers whose well known brands and category leaders are currently searching for driven and ambitious Net Revenue Manager Being part of the Pricing & Promotions t...
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27
SepSenior Strategy Insights Manager - FMCG Drinks & Travel Retail
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