With rapidly growing ROI from the online channels, Consumer Goods businesses and retailers are investing heavily to develop their capabilities to market and sell their products to consumers competitively online.

In recent years, the online channel has seen a significant shift from being primarily focused on volume and distribution, to become far more strategic in how products are positioned - looking in far great detail at the shopper journey, taxonomy, merchandising, ranging, pricing and promotions.

There is huge and growing demand for experienced eCommerce and digital talent within the world of Consumer Goods and retail, making it highly valuable channel experience to have for career advancement within marketing and commercial.