Discipline Text
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COMMERCIAL STRATEGY / MS&P
Optimising brand performance across multiple channels
A growing discipline in Consumer Goods, Commercial Strategy plays a fundamental role in helping businesses to optimise the performance of their brands across the mutliple channels which they are sold through.
The remit can be broad, from developing channel strategies, customer strategies, net revenue management plans and the price and promotional plan, to leading on the development of new products to be launched into the market.
Managing cross-functional projects offers valuable exposure to how a Consumer Goods business operates, from sales and marketing through to finance and supply chain.
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Meet the experts
Rob Nelson
After graduating from Northumbria University with a degree in business, I moved to London looking for a career which was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area of...
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Meet the experts
Sam Musgrave
I’m one of the Directors and joint founding members of Allexo Search. After graduating from University, and spending just over a year travelling the world, I, like so many people, fell into the world of recruitment. Starting my career in 2006, I was naturally drawn towards and developed a strong interest in FMCG/Consumer Goods and I continue to ...
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