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Commercial Strategy / MS&P

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Optimising brand performance across multiple channels

A growing discipline in Consumer Goods, Commercial Strategy plays a fundamental role in helping businesses to optimise the performance of their brands across the mutliple channels which they are sold through.

The remit can be broad, from developing channel strategies, customer strategies, net revenue management plans and the price and promotional plan, to leading on the development of new products to be launched into the market.

Managing cross-functional projects offers valuable exposure to how a Consumer Goods business operates, from sales and marketing through to finance and supply chain.

  • Meet the experts

    Rob Nelson

    After graduating from Northumbria University with a degree in business, I moved to London looking for a career which was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area of sp...

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  • Meet the experts

    Gareth Hughes

    I’ve always had a passion for the performing arts and found that sales was a great place to utilise those skills in a commercial environment. Unlike a lot of people, I decided not to go to university, and instead devoted that time to work and travel. I was fortunate enough to start my career at Kellogg’s, where I refined and developed my sales s...

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