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NPD / Innovation

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NPD / INNOVATION

An essential process in order to remain current and competitive

Innovation - a term used loosely in many industries, but for Consumer Goods businesses, an essential process in order to respond to consumers and the market, and ultimately remain competitive.

Typically sitting within marketing and working alongside brand management, NPD and Innovation focuses on identifying what products are relevant and commercially viable, leading them through the development process and ultimately launching them into the market.

Experience of taking products from concept to shelf is sought after, often by larger businesses looking to grow and develop their portfolios, and SMEs looking to bring new products to market.

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    Rob Nelson

    After graduating from Northumbria University with a degree in business, I moved to London looking for a career which was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area of sp...

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    Sam Musgrave

    I’m one of the Directors and joint founding members of Allexo Search! After graduating from University, and spending just over a year travelling the world, I, like so many people, fell into the world of recruitment. Starting my career in 2006 I was naturally drawn towards and developed a strong interest in FMCG / Consumer Goods and I continue to...

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Case Study: Accolade Wines – Category Team Build

Posted by Rob Nelson 2020-06-14
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