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NPD / Innovation

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NPD / INNOVATION

An essential process in order to remain current and competitive

Innovation - a term used loosely in many industries, but for Consumer Goods businesses, an essential process in order to respond to consumers and the market, and ultimately remain competitive.

Typically sitting within marketing and working alongside brand management, NPD and Innovation focuses on identifying what products are relevant and commercially viable, leading them through the development process and ultimately launching them into the market.

Experience of taking products from concept to shelf is sought after, often by larger businesses looking to grow and develop their portfolios, and SMEs looking to bring new products to market.

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    Cansu Ozdemir

    Having graduated from Middlesex University with a genuine interest in Marketing and after careful consideration of what I wanted for myself, I decided to pursue the path of marketing recruitment! A few career leaps later, I’m now a Consultant here at Allexo Search watching myself achieve my goals one placement at a time! What is your area of spe...

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