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Our specialisms

Category & Shopper Insights

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CATEGORY & SHOPPER INSIGHTS

Making sense of data to create opportunity

Understanding a category and its shoppers can be complex. Making sense of what the data shows can create a lot of opportunity, both for manufacturers and retailers.

Category & Shopper Insight Managers will typically support category, sales and marketing teams, as well as buyers, by generating actionable insights from multiple sources of data.

It's common for Category & Shopper Insight Managers to have gained experience in an insights consultancy, where they've become proficient at not only understanding the data, but being able to create and present compelling stories which inspire change and action.

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  • Meet the experts

    Rob Nelson

    After graduating from Northumbria University with a degree in business, I moved to London looking for a career which could was fast-paced and could offer progression based on performance – recruitment offered both and my journey began. 4 years later myself and Sam started Allexo, and what an incredible journey it’s been so far! What is your area...

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  • Meet the experts

    Sam Musgrave

    I’m one of the Directors and joint founding members of Allexo Search! After graduating from University, and spending just over a year travelling the world, I, like so many people, fell into the world of recruitment. Starting my career in 2006 I was naturally drawn towards and developed a strong interest in FMCG / Consumer Goods and I continue to...

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Talent Acquisition Manager, RB

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Recruitment Manager, Nielsen

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HR Manager, Kantar Worldpanel

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Talent Acquisition, Brand Learning

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Director of Strategy & Insight, Asahi​

“In all my interactions with the agency, they behaved in a very professional way. Compared to oth...