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Allexo vacancies

Senior Brand Manager - FMCG Food & Drink

  • Location

    Berkshire

  • Sector:

    Brand Management

  • Job type:

    Permanent

  • Salary:

    £65000 - £70000 per annum + Car Allowance + Bonus

  • Contact:

    Sam Musgrave

  • Contact email:

    smusgrave@allexosearch.com

  • Job ref:

    1519

  • Startdate:

    ASAP

  • Consultant:

    Sam Musgrave

Join a leading and global business that has secured a significant brand share in the UK market. The company is renowned for its innovative approach, commitment to excellence, and a portfolio of well-established brands that resonate with consumers. They are seeking a dynamic and experienced Senior Brand Manager to play a pivotal role in shaping and executing brand strategies.

As a Senior Brand Manager, you will be responsible for driving the success and growth of your brand in the highly competitive FMCG sector, with a focus on food and drink. The ideal candidate will bring a wealth of experience, creativity, and strategic thinking to elevate the brand to new heights.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies to drive brand awareness, market share, and revenue growth.

  • Lead cross-functional teams to ensure the successful implementation of marketing initiatives, including product launches, advertising campaigns, and promotions.

  • Conduct market research and analyse consumer trends to identify opportunities for brand enhancement.

  • Collaborate with the sales team to develop effective trade marketing programs and promotions.

  • Manage budgets effectively to maximise return on investment and achieve business objectives.

  • Monitor and analyse brand performance metrics, providing insights and recommendations for continuous improvement.

  • Stay abreast of industry trends and competitor activities to inform strategic decision-making.

The ideal candidate will have strong FMCG brand experience ideally within food and drink but other categories will be considered.

Location: Berkshire (flexible working 2 days a week in the office)

Package: £60,000 - £70,000 + £6,000 Car Allowance + Bonus + Benefits