Senior Category Manager - FMCG Home / DIY

Allexo Search connect top talent with leading brands, ensuring both candidates and companies thrive. We are now assisting our client, a major player in the UK's horticulture industry, in recruiting a Senior Category Manager.

​

The Role: As a Senior Category Manager, you'll play a pivotal role in driving profitable sales and market share growth across a diverse portfolio, including gardening, pet, and bird products. Reporting directly to the Head of Category and Insight, you'll lead the charge in category management, making data-driven decisions that will shape the future of our client's offerings.

​

Key Responsibilities:

• Data Analysis & Insight: Leverage multiple data sources (Nielsen, Kantar, GfK, dunnhumby) to extract insights and provide actionable recommendations that align with both business goals and retailer needs.

• Stakeholder Management: Develop and nurture relationships with key internal and external stakeholders, becoming the go-to expert for category range reviews.

• Customer Champion: Work closely with internal teams to ensure optimal product range and activation in stores, boosting market share and in-store presence.

• Presentation Skills: Craft and deliver compelling stories to retailers that expand distribution and secure listings for new products.

• Detail-Oriented Reporting: Enhance reporting capabilities by tracking key performance indicators (EPOS performance, distribution, rate of sale, competitor activity, pricing) and delivering detailed analysis.

​

Key Skills & Experience:

• Strategic Thinking: Demonstrate creativity and openness to new ways of driving business growth, with a focus on collaborative partnerships.

• Data-Driven Decision-Making: Proficient in analysing data from various sources and using it to inform strategic recommendations, particularly in pricing, pack size, and competitor benchmarking.

• Project Management: Ability to juggle multiple projects and categories, delivering results within tight deadlines.

• Space Planning: Experience with space planning tools and creating planograms that maximise sales and profitability.

• FMCG/General Merchandise Expertise: A strong background in FMCG, General Merchandise, or retail sectors, with a passion for retail.

• Technical Skills: Advanced Excel skills and intermediate to advanced PowerPoint capabilities are essential.

​

Person Specification:

• Numerical & Analytical Acumen: Strong ability to recognise and interpret performance indicators, providing clear recommendations for action.

• Pressure Handling: Comfortable working under pressure, prioritising tasks, and meeting deadlines.

• Change Management: Open to change and always seeking ways to enhance business performance.

• Collaborative Mindset: Works well in partnership with team members, with a strong understanding of their needs.

• Confident Communication: Ability to influence and communicate effectively with stakeholders at all levels.

​

Salary: £55,000 + £5K Car Allowance + Benefits

Location: Cambridgeshire (Hybrid working)

​

​