Sam Musgrave Case Studies
Casella Wines: Category & Insight Manager
Casella Family Brands (Europe) began trading in July 2016 across more than 10 countries within Europe.
Part of Australia’s largest family-owned wine company they are passionate about creating distinct and outstanding Australian wines that enhance the joy of life, friendship and family.
They own a growing portfolio of brands which include [yellow tail], Peter Lehmann Wines, PepperBox and Pure Coastal.
[yellow tail] is the #2 wine brand in value in the UK (growing by +9% YOY), and also the “most loved” wine brand globally according to Wine Intelligence.
The Brief
Casella Family Brands approached Allexo to support with their search for a Category & Insights Manager.
The role covers consumer & shopper insights whilst also driving the category development agenda in Grocery, Route to Market & European customers.
After meeting on-site to discuss the role, Allexo proposed using our Partner solution as the best approach to identify, assess and hire the best talent with a predictable time to hire.
The Process & Results
Structured search process with timelines in place (6 weeks)
Full search of the active & passive market
Anonymised shortlist to reduce bias
Candidate benchmarking at each interview stage
Cultural & behavioural assessments to ensure team fit
Preferred candidate offered and accepted
Hiring Manager Feedback- Head of Category & Insights
"Allexo were open and honest at all stages of the interview process and provided us with a wide range of candidates which we were ultimately able to recruit from.
Communication with Allexo was excellent with very fast turn around times in what can quite often be a very dynamic process"
Net Promoter Score of 10/10
The successful candidate's feedback
“I would recommend Allexo to anyone looking for support finding a new role.
During the recruitment process Rob communicated well with me, ensuring all my questions were asked.
He kept me up to date with my progress through the application in a timely manner.
He also shared feedback from my interviewers which was greatly appreciated.
Thanks Rob for all your help and support as I found my next role!”