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Allexo Insights

Case Study: Casella Wines - Category & Insights Manager (UK)


Sam Musgrave Case Studies

​Casella Wines: Category & Insight Manager

Casella Family Brands (Europe) began trading in July 2016 across more than 10 countries within Europe.

Part of Australia’s largest family-owned wine company they are passionate about creating distinct and outstanding Australian wines that enhance the joy of life, friendship and family.

They own a growing portfolio of brands which include [yellow tail], Peter Lehmann Wines, PepperBox and Pure Coastal.

[yellow tail] is the #2 wine brand in value in the UK (growing by +9% YOY), and also the “most loved” wine brand globally according to Wine Intelligence.

The Brief

Casella Family Brands approached Allexo to support with their search for a Category & Insights Manager.

The role covers consumer & shopper insights whilst also driving the category development agenda in Grocery, Route to Market & European customers.

After meeting on-site to discuss the role, Allexo proposed using our Partner solution as the best approach to identify, assess and hire the best talent with a predictable time to hire.

The Process & Results

Structured search process with timelines in place (6 weeks)

Full search of the active & passive market

Anonymised shortlist to reduce bias

Candidate benchmarking at each interview stage

Cultural & behavioural assessments to ensure team fit

Preferred candidate offered and accepted

Hiring Manager Feedback- Head of Category & Insights

"Allexo were open and honest at all stages of the interview process and provided us with a wide range of candidates which we were ultimately able to recruit from.

Communication with Allexo was excellent with very fast turn around times in what can quite often be a very dynamic process"
Net Promoter Score of 10/10

The successful candidate's feedback

“I would recommend Allexo to anyone looking for support finding a new role.

During the recruitment process Rob communicated well with me, ensuring all my questions were asked.

He kept me up to date with my progress through the application in a timely manner.

He also shared feedback from my interviewers which was greatly appreciated.

Thanks Rob for all your help and support as I found my next role!”