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Allexo Insights

Case Study: Innocent - Senior Category Manager (UK)


Rob Nelson Case Studies

Innocent - Senior Category Manager

Having previously worked with a senior member of the business, Allexo were approached to support Innocent with a Senior Category Manager role.

As a business with a highly-desirable employer brand, they’d had a strong response with their direct advertising, however the requirements were very particular profile given the strategic importance of the account this would be managing – Tesco.

Beyond solid customer category management experience at a senior level, an in-depth knowledge and previous experience working on strategic projects with Tesco was essential for this role, ideally within the food & drinks space.

Reaching out to our network, a shortlist of profiles was introduced quickly with one particular candidate standing out having spent their formative years of their career at Tesco.

Following a number of 1st stage interviews, the successful candidate was progressed to final stage and was offered the role – joining from Concha y Toro as Senior Category & Insights Manager.