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Allexo Insights

Case Study: IRI – Senior Insights Director, EMEA (UK)

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Case Studies

IRI – Senior Insights Director, EMEA

Allexo were introduced to IRI’s global leadership team to support with a key senior hire within their EMEA insights team.

The role was created to drive the growth and development of key accounts based across various European markets, working with regional marketing & insights teams to deliver strategic actionable insights.

A multi-faceted role, there was a requirement for this individual to be highly commercial in their approach, with extensive insights experience operating in the respective non-food categories in which their clients operated.

Due to the breadth of the remit of the role, it was critical that this individual could demonstrate an ability to adapt to a variety of different business environments, develop strong working relationships at a senior level, and identify and present data & insight-led solutions to answer a range of complex business challenges.

Following a detailed briefing with the relevant stakeholders, Allexo identified two key talent pools to target for the search – Director level profiles from direct competitors, and senior data & insights profiles from industry with experience operating at a regional or global level.

A shortlist of 4 profiles were introduced to the business, with the successful candidate joining from a leading global personal care business.