Marta Marino Case Studies
pladis - Global Head of Consumer & Market Insight
Having had a long track record of success previously recruiting for United Biscuits’ UK marketing & commercial teams, Allexo were asked to lead a confidential search for a Head of Consumer & Market Insight for a newly established global function, following their acquisition by Ulker to create pladis.
Their efforts were focused on the high growth emerging markets, where GDP was rising and the consumer demographic was constantly evolving, and it was essential to find someone with experience in these markets – a very limited talent pool to recruit from in the UK and Europe.
Following an in-depth pan-European search, a number of individuals at qualified individuals were shortlised, with a highly experienced senior CMI candidate from J&J appointed to the role.