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Sector:
Category & Shopper Insights, Consumer & Market Insight, Custom & Syndicated Research
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Job type:
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Salary:
£50,000 - £60,000 + Car Allowance + Bonus + Bens
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Contact:
Rob Nelson
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Contact email:
rnelson@allexosearch.com
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Job ref:
RN698
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Published:
about 7 years ago
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Expiry date:
2017-04-20
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Startdate:
ASAP
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Consultant:
Rob Nelson
A brand new Senior Insights Manager role with a global drinks business working with a portfolio of instantly recognisable premium brands.
The Senior Insights Manager will be responsible for the identification and development of the insights agenda across the business, with a particular focus on channel & customer insight needs & gaps.
You will take an active lead in spotting game changing needs & opportunities across the business & ensure that insight helps meet those needs, and be accountable for ensuring the business continues to be seen as a thought leader in the market.
Key responsibilities:
- Be the lead business expert in market, channel & customer insights
- Analyse trends, category, brand & competitor performance to identify key growth drivers
- Working with the marketing team to identify insights needs from innovation platform development through to post launch analysis
Key experience:
- Extensive work experience - ideally with bluechip FMCG companies and large data/research companies
- Proven expertise with core research and analytical techniques (qualitative, quantitative, core statistical analyses, ethnography, etc.)
- Strong channel and customer insight background preferred (at IRI, Kantar etc)