£75000 - £80000 per annum + Car Allowance + Bonus + Benefits
A leading global drinks business is looking for a driven and ambitious Senior Global Innovation Insights Manager. Working closely with the Global Brand team and local markets you will play an integral role in the growth of brands across the world.
- Partnering with the global brand team to ensures all insights and learnings are objectively presented and funnelled into decisions, plans and tool-kits in a way that champions the voice of the consumer
- Develop consumer and shoppers audience profiles to aid the delivery and application of consumer insight in brand strategy and assets
- Develop and maintain strong professional and productive relationships with external partner agencies
- Funnel data and learnings from the continuous projects, and from the analytics team into the global brand team, ensuring the latest data and learnings drive ad hoc decisions and support the annual planning process
- Ensure application and adoption of marketing capability programs, identifying best practice in emerging areas of marketing science and embedding consistent approaches to brand building across the global and local marketing department