Senior Brand Manager - FMCG Food

Join a leading and global business that have some of the nations favourite brands in their portfolio. The company is renowned for its innovative approach, commitment to excellence, and a portfolio of well-established brands that resonate with consumers. They are seeking a dynamic and experienced Senior Brand Manager to play a pivotal role in shaping and executing brand strategies.

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As a Senior Brand Manager, you will be responsible for driving the success and growth of your brand in the highly competitive FMCG food sector. The ideal candidate will bring a wealth of experience, creativity, and strategic thinking to elevate the brand to new heights.

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Key Responsibilities:

• Develop and execute comprehensive brand strategies to drive brand awareness, market share, and revenue growth.

• Lead cross-functional teams to ensure the successful implementation of marketing initiatives, including product launches, advertising campaigns, and promotions.

• Conduct market research and analyse consumer trends to identify opportunities for brand enhancement.

• Collaborate with the sales team to develop effective trade marketing programs and promotions.

• Manage budgets effectively to maximise return on investment and achieve business objectives.

• Monitor and analyse brand performance metrics, providing insights and recommendations for continuous improvement.

• Stay abreast of industry trends and competitor activities to inform strategic decision-making.

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The ideal candidate will have strong FMCG brand experience ideally within food and drink but other categories will be considered.

Location: London (Hybrid working)

Package: £64,000 - £67,000 + £7,000 Car Allowance + Bonus + Benefits