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Liquid error: internal


  • Responsible for leading the in outlet and online retail and marketing execution strategy for the Out of Home & Foodservice channels.
  • Responsible for the creation and delivery of the category growth strategy.
  • Leading a team of 6 Shopper, Category & Insight managers to deliver the day to day category and marketing agenda.
  • Ownership of the monthly scorecard to review commercial and execution metrics, reporting back to the General Manager.
  • Leading the monthly performance reviews with Fields Sales and National Account Directors.


  • Creation of the Annual Business plan for Restaurant and Food to Go environments delivering +7% revenue growth to the business.
  • Created the category vision, identifying a £125 million category growth opportunity and demonstrating category leadership across key customers.
  • Led the Category and marketing strategy for key new business pitches including The Restaurant Group, securing a 5 year deal worth 9.5 million cases delivering incremental revenue and share growth.
  • Creation of innovative marketing plans for customers including Burger King and Greggs by securing marketing partnership agreements with assets such as Netflix, Fox and Sony Pictures.
  • Led the OOH purchase decision hierarchy project to highlight execution and merchandising opportunities within Foodservice, Cinemas and Licensed channels, securing incremental product listings and delivered an 11% increase in retail space within one key retail customer.
  • Developed a new category story framework to guide our National and Field sales teams to build compelling range and execution sales decks and talk beyond commercials and drive outlet compliance.


  • A Category & Shopper leadership role with a well-established branded FMCG business.
  • The opportunity to shape, develop and execute the strategy for the OOH channels to unlock and deliver incremental category growth.

DESIRED LOCATIONS: London & Home Counties

NOTICE: 3 months

Liquid error: internal
Liquid error: internal