Trade Marketing Manager - Drinks

A BRIEF OVERVIEW:

Engaged to define, develop, innovate and execute the cross-channel strategy for UK&I.
Project managed market research (Kantar, Nielsen) into shopper trends to determine two portfolio gaps.
Initiated NPD development with Global teams of range extensions.
Managed major on trade sales campaign to on-board customers for key supplier, through design and execution of a highly successful campaign ran predominantly through digital – all major social media channels, SEO, SEM and influencer marketing.
Spearheaded major retailer instore 2 week sampling campaign for a key brand in the top 50 Tesco’s stores (London and South East).

KEY ACHIEVEMENTS:

Highlighted to board two significant areas of weakness to the business (spirit gaps and lack of active digital brochure) and assisted in the on-boarding of two external spirit agencies and successfully curated the first UK Sales e-portfolio.
Worked closely with off trade KAM to rebuild Tesco JBP, increasing distribution through main estate, and Sainsbury’s JBP resulting in range extension of one of the brands into main estate.
Led series of shopper focus groups to test two new range extensions which resulted in Tesco listing a new flavour to sit alongside a key brand in the portfolio.
Led series of shopper focus groups to test two new range extensions which resulted in Tesco listing a new flavour to sit alongside a key brand in the portfolio.
Led a campaign leading to 50% uplift in sales and an average 15% increased instore footfall over a two week period.
Executed participation in two major consumer shows. Sold total of 8,500 bottles in four days – a 40% increase on previous year’s sales. Sampled over 40,000 taster units.

WHAT THEY'RE LOOKING FOR:

DESIRED LOCATION: London & South-East

NOTICE: Immediately available