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SHOPPER ACTIVATION MANAGER - grocery & online

A BRIEF OVERVIEW:

  • Experience working with major brands across a variety of FMCG food & non-food categories.
  • Led the strategy and delivery of 12 campaigns a year, for both in-store and online. Ensuring full collaboration with insights, design, product, trading, experiential, operations, and brand.
  • Managed large cross-functional teams to produce robust marketing strategies, implementing a new end-to-end campaign management process - this includes marketing strategy, setting growth targets, agency management, cross-functional team management, managing briefing templates and project timings. 
  • Developed the social strategy to drive footfall into customers. Devising exclusive offers and targeting specific customer groups to ensure key spend thresholds are met.
  • Implemented effective PR strategies at key seasonal peaks, product launches and store openings.

KEY ACHIEVEMENTS:

  • Achieved several highly successful campaigns including:

           -   Halloween campaign seeing 2.5% market share growth in a top 4 grocer, number 1 campaign for the                               category in all of the Top 4.

           -  Launched award-winning Christmas campaign.

           -  Developed the first Black Friday campaign for a Top 4 grocer. Category role +1.0%, increasing 0.2% YOY.

  • Created and deployed social campaigns – 

         -  Targeted campaigns reaching an average of £150k (£0.011 cost per reach).

         -  0.59% CTR.

  • Launched a brand-new product across in-store and online through a multi-media campaign with geo-targeted advertising:

         -  Exceeded sales by 3.9% resulting in the product delivering 10.9% to category sales in a 4 week period.

         -  Delivered an engaging email programme, delivering 38% higher revenue per conversion.

         -  The social campaign achieved 4m impressions across a 3 week period, delivering 95% new customers to the                  site and dorve an estimated 1.5k additional visits to in-store.

         - Created a media partnership with a well-known magazine to reach 1.2m of the target audience, generating 14k             new customers to the database.

  • Introduced a new personalisation proposition for branding and visual merchandising: achieving an increase of 88.4% in sales, helping to build on the brands USP of personalisation.
  • Introduced marketing activates that resulted in acquiring over 70,000 new customers within 5 months.

WHAT THEY'RE LOOKING FOR:

  • A new challenge.
  • Progression & development.
  • Opportunity to work with fun and exciting brands - ideally within food & drink.
  • A progressive FMCG business with an employee-centric culture.

DESIRED LOCATION: Open with the right degree of flexibility to work from home

NOTICE: ​3 months