Trade & Shopper Marketing

​A BRIEF OVERVIEW:Category captain and category advisor with numerous key retailers across UK, EMEA & Worldwide, including Asda, Tesco, Morrisons, Boots, Target, Walmart, Carrefour, Dunnes, Amazon UK, Amazon ES & Amazon.Project Lead on company's largest & most expensive point of sale launch in their history, working on a tight budget...

A BRIEF OVERVIEW:Engaged to define, develop, innovate and execute the cross-channel strategy for UK&I.Project managed market research (Kantar, Nielsen) into shopper trends to determine two portfolio gaps.Initiated NPD development with Global teams of range extensions.Managed major on trade sales campaign to on-board customers for key supplie...

A BRIEF OVERVIEW:Experience working with major brands across a variety of FMCG food & non-food categories.Led the strategy and delivery of 12 campaigns a year, for both in-store and online. Ensuring full collaboration with insights, design, product, trading, experiential, operations, and brand.Managed large cross-functional teams to produce ...

A BRIEF OVERVIEW:Senior level Trade Marketing, Commercial Strategy & Sales roles at a range global FMCG businesses.Created a new global trade marketing function for a consumer good business operating across 8 offices and selling to 104 countries worldwide.Remit was to create better end-to-end launches of new products, build global sales and ...