Trade & Shopper Marketing

​A BRIEF OVERVIEW: Category captain and category advisor with numerous key retailers across UK, EMEA & Worldwide, including Asda, Tesco, Morrisons, Boots, Target, Walmart, Carrefour, Dunnes, Amazon UK, Amazon ES & Amazon. Project Lead on company's largest & most expensive point of sale launch in their history, working on a tight budget and liais...

A BRIEF OVERVIEW: Engaged to define, develop, innovate and execute the cross-channel strategy for UK&I. Project managed market research (Kantar, Nielsen) into shopper trends to determine two portfolio gaps. Initiated NPD development with Global teams of range extensions. Managed major on trade sales campaign to on-board customers for key supplie...

A BRIEF OVERVIEW: Experience working with major brands across a variety of FMCG food & non-food categories. Led the strategy and delivery of 12 campaigns a year, for both in-store and online. Ensuring full collaboration with insights, design, product, trading, experiential, operations, and brand. Managed large cross-functional teams to produce r...

A BRIEF OVERVIEW: Senior level Trade Marketing, Commercial Strategy & Sales roles at a range global FMCG businesses. Created a new global trade marketing function for a consumer good business operating across 8 offices and selling to 104 countries worldwide. Remit was to create better end-to-end launches of new products, build global sales and p...