A BRIEF OVERVIEW:

• Experience in a range of sales, category, shopper & digitally-focused roles.
• Created the on-trade sales strategy for a high-growth drinks SME, leading a team of 9 to deliver the strategy.
• Full accountability for the P&L and budget spend.
• Category management experience in the on-trade.
• Lead range reviews and menu changes to reflect the market needs, through a deep understanding of the market trends and insights, as well as competitor and consumer behaviour.
• Created a business case for a new digital B2B sales platform for a global drinks business.
• Worked closely with key suppliers (MDA, Caterlyst, CGA) and customers.
• Digital marketing skills using Umbraco, Google Analytics and database integration.

KEY ACHIEVEMENTS:

• Delivered 15% sales growth through building relationships and creating compelling selling stories.
• Accountable for the development and delivery of a 3 year category strategy to grow volume and value sales from £134m to £138m (+ 3%) via 14 retail brands.
• Achieved 2% turnover growth through introduction of activations.
• Achieved 6000 registers users by the end of phase 2 and on target for 40,000 users by year 3 (additional £5m net sales to the P&L).

WHAT THEY'RE LOOKING FOR:

• Open to permanent, FTC or consulting opportunities.
• Keen interest in the drinks industry with strengths being in the on-trade.
• Open to size of companies, from SMEs and large bluechip businesses.
• Open to commercial, category or digitally-focused roles.

DESIRED LOCATIONS: London & Home Counties

NOTICE: Immediately available