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BRAND MANAGER - SNACKING

A BRIEF OVERVIEW:

  • Progressed well at a global tier 1 FMCG food business.
  • Responsible for developing and presenting 3 & 5 year brands plans.
  • Delivering equity & NSV targets for 2 of the 4 biggest brands in the EMEA region.
  • Creating and delivering the innovation pipeline from idea to execution in collaboration with insights, R&D, supply chain and sales teams.
  • Driving overall brand strategy across key focus areas for the business.

KEY ACHIEVEMENTS:

  • Brief & execution of a 360 digital campaign across 3 core brand portfolios to attitudinal groups with +108 assets to test effectiveness of multiple messages for a key category.
  • Execution of a flagship brand change across the entire portfolio (120+ SKUs) and creator & guardian of new brand visuals.
  • Developed and executed a campaign idea to drive brand engagement and education across the business in a two hour masterclass.
  • Secured new portfolio listing in Sainsbury's and managed 360 in-store launch plan, including experiential sampling.
  • Created new concepts under a new format strategy for foodservice & retail.

WHAT THEY'RE LOOKING FOR:

  • New challenge.
  • The opportunity to step up to Senior Brand Manager level.
  • Open to any core FMCG category.
  • A modern & inlcusive culture.

DESIRED LOCATION: London

NOTICE: ​3 months