W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9hbgxleg8tc2vhcmnolw5ldy9qcgcvymfubmvylwrlzmf1bhquanbnil1d

BRand Manager - Food & Drink

BRIEF OVERVIEW:

  • Managing key brands in multi-national food & drinks businesses.
  • Developing and presenting the annual brand plans to the senior leadership team.
  • Delivering strategic recommendations via consumer & market insights.
  • Managing new product development from concept to launch.
  • Experience managing BTL, TTL and ATL campaigns including TV & digital.
  • Managing £1m+ marketing budget.

KEY ACHIEVEMENTS:

  • Drove brand portfolio growth from £12m to £19m YOY.
  • Brought 4 NPDs to market – one of which gained listings in the top 5 retailers – driving c£1m incremental sales.
  • Delivered a national on-pack promotion which yielded 3% redemption (12,000 participants).
  • Managed a national experiential and couponing campaign that achieved high levels of engagement and 42% redemption rate.
  • Delivered new own label products in UK and Ireland for retailer Aldi - £15m opportunity.

WHAT THEY'RE LOOKING FOR:

  • Heavyweight BM or SBM level opportunities within FMCG.
  • Open to categories and happy to stay within food & drinks.
  • A progressive, employee-centric culture.
  • Opportunity to work with exciting brands with high growth potential.

DESIRED LOCATIONS: Central London

NOTICE: Immediately available