Brand Management

BRIEF OVERVIEW:Managing key brands in multi-national food & drinks businesses.Developing and presenting the annual brand plans to the senior leadership team.Delivering strategic recommendations via consumer & market insights.Managing new product development from concept to launch.Experience managing BTL, TTL and ATL campaigns including T...

A BRIEF OVERVIEW:Brand management experience working with category leading FMCG Personal Care & Food brands.Developed the brand strategy by localising the global assortment for the UK. This was based on insights developed from local research and data tracking and included regular reporting back to global team.Owned budget for a key brand, un...

A BRIEF OVERVIEW:Progressed well at a global tier 1 FMCG food business.Responsible for developing and presenting 3 & 5 year brands plans.Delivering equity & NSV targets for 2 of the 4 biggest brands in the EMEA region.Creating and delivering the innovation pipeline from idea to execution in collaboration with insights, R&D, supply ch...

A BRIEF OVERVIEW:Senior marketing leader with strong experience in digital & online.Creating and implementing a UK Region Marketing Strategy (Product Marketing, Trade Marketing, E-commerce & Digital ) that supports the achievement of brand objectives including net/retail sales, operating profit, consumer recruitment and retention, market...