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Commercial, Category & Insights (DIRECTOR)


  • Impressive career with time spend across all areas of category, insights & commercial with a range of tier 1 global FMCG businesses and consultancies - Personal Care, Health, Food & BWS. 
  • 15 years+ at Head of / Director level in the UK and internationally.
  • Strong leadership experience, developing & managing sizeable cross-functional teams.
  • Highly commercial with a proven ability to build and deliver against solid JBPs in FMCG, and develop and sell-in new propositions & solutions on the consultancy side.


  • Led a high-performing consumer and shopper-insight team onsite at a global FMCG business.
  • Developed and rolled out trade-up strategy in the pharmacy channel, delivering 10MM incremental sales.
  • Drove 30% sales growth in a key customer with incremental listing of four items.
  • Became category captains and preferred partners with all the major retailers.
  • Supported and steered a closer partnership with client Sales functions, transforming a struggling account into a top performer for a global consultancy.
  • Sold and implemented:

           -  Incremental analytics tool to aid early detection of evolving insights (Business Value Drivers, Price & Trade Advantage etc).

           -  Ad hoc consultancy projects to understand shopper purchase behavior, develop category strategy, develop expertise of movement across categories, build knowledge of shifting channel and retailer approaches.

  • Awards:

           -  “Account of the Year”

           -  “Vendor of the Year”

           -  “Total Store Project”

           -  “Best Transformation of Creative Idea into a Solution” 

           -  “Going the Extra Mile” 

           -  “Chairman’s Innovation” 

           -  “Shopper Insights/ Category Management training”


  • Open to permanent Head of / Director level commercial, category & insights roles.
  • Open to FTC or consulting projects on a short to medium-term basis.
  • Open to any core FMCG category.

DESIRED LOCATION: London & Home Counties

NOTICE: Immediately available