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  • Categories: Food & Drinks, Personal Care
  • Most recently Category Manager for a global branded FMCG business' largest category in the UK, managing Asda & Morrisons.
  • Conducted deep dives on performance to influence commercial planning activitires such as customer engagement days, range reviews, NPD, shopper activations and sales account growth plans.
  • Previously held commercial roles (NAM/SNAM level) with some big wins.
  • Managed and coached one direct report.


  • Engaging retailers in Category Strategy Workshops to align with 5-year vision for the category and implementing category led approach to identifying opportunities based on size of prize.
  • Improved Advantage Survey results on previous year.
  • Achieved 2018 NNS +14.7% vs target +4.5%, and 2017 NNS 130% target +6.1% vs target +4.6%.
  • Achieved market value share growth +7.6% NI MAT vs NI Category +3.2% MAT for a key retailer.
  • Drove turnover growth profitability, with scan average price growth +2.2% vs previous year.


  • Available for FTC or interim projects, as well as permanent.
  • A progressive, employee-centric business.
  • Open Category, Sales & Commercial Strategy roles.
  • Open to core FMCG categories - ideally Food, Drink or Personal Care.

DESIRED LOCATIONS: London & Home Counties

NOTICE: Available December 2020

Liquid error: internal
Liquid error: internal