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 Category & Insights (SENIOR MANAGER)


  • A well accomplished Senior Category & Insights Manager with experience in the Food, Personal Care and Health categories.
  • Customer category management experience working across all channels in the UK.
  • Led relationships with key grocery customers, aligning strategy and driving opportunities.
  • Delivered insights projects across promotions, space, range, NPD and quality.  Designed and sold-in insights proposals across “Quant and Qual” aligned with clients’ needs and objectives.
  • Initiated and managed customer strategy days including identifying, quantifying and prioritising Macro Space and new Missions opportunities.
  • Directed a new category strategy including a new shopper hierarchy and range segmentation.
  • Built a new channel strategy including discounters for a personal care portfolio.


  • Developed a medium and longer term category strategy for ethnic RM’s in Sainsbury’s including; NPD & EPD, price & promotions, packaging and merchandising driving incremental category growth of +14%.
  • Delivered range reviews in Boots and Superdrug delivering NPD targets and improved position on shelf -target +5% growth in Superdrug.
  • Led 100% range review plan with Boots including new Category plan and joint research for Macro Space and new shopper communication strategy to drive engagement, repertoire and growth.
  • Leveraged retailer relationships to deliver double the NPD target distribution for a declining brand in high street and grocery accounts.
  • Developed new strategic influential relationship with Global marketing to ensure NPD is more aligned with UK customer need- including new pack sizes and propositions.
  • Identified and engaged customer with +2.4% growth opportunities in strategic range review.
  • Overhauled promotional strategy based on shopper insight.


  • Open to permanent, FTC and interim opportunities on a short or long term project basis.
  • Open to FMCG categories.
  • Open to size of business from SME to global bluechip.

DESIRED LOCATION: London & Home Counties

NOTICE: Immediately available