Category & Insights (SENIOR MANAGER)
A BRIEF OVERVIEW:
- A well accomplished Senior Category & Insights Manager with experience in the Food, Personal Care and Health categories.
- Customer category management experience working across all channels in the UK.
- Led relationships with key grocery customers, aligning strategy and driving opportunities.
- Delivered insights projects across promotions, space, range, NPD and quality. Designed and sold-in insights proposals across “Quant and Qual” aligned with clients’ needs and objectives.
- Initiated and managed customer strategy days including identifying, quantifying and prioritising Macro Space and new Missions opportunities.
- Directed a new category strategy including a new shopper hierarchy and range segmentation.
- Built a new channel strategy including discounters for a personal care portfolio.
- Developed a medium and longer term category strategy for ethnic RM’s in Sainsbury’s including; NPD & EPD, price & promotions, packaging and merchandising driving incremental category growth of +14%.
- Delivered range reviews in Boots and Superdrug delivering NPD targets and improved position on shelf -target +5% growth in Superdrug.
- Led 100% range review plan with Boots including new Category plan and joint research for Macro Space and new shopper communication strategy to drive engagement, repertoire and growth.
- Leveraged retailer relationships to deliver double the NPD target distribution for a declining brand in high street and grocery accounts.
- Developed new strategic influential relationship with Global marketing to ensure NPD is more aligned with UK customer need- including new pack sizes and propositions.
- Identified and engaged customer with +2.4% growth opportunities in strategic range review.
- Overhauled promotional strategy based on shopper insight.
WHAT THEY'RE LOOKING FOR:
- Open to permanent, FTC and interim opportunities on a short or long term project basis.
- Open to FMCG categories.
- Open to size of business from SME to global bluechip.
DESIRED LOCATION: London & Home Counties
NOTICE: Immediately available