In today’s hybrid working world, video interviews are a core part of the hiring process — whether you're applying for a UK-based FMCG role or relocating internationally, making a great first impression online is important.
At Allexo Search, we’ve supported countless candidates through video interviews — from Marketing Execs to Sales Directors — and we know what works. So, if you’ve got a virtual interview coming up, here are six practical tips to help you prepare and perform at your best:
1. Set the Stage
Choose a quiet, well-lit space where you won’t be interrupted. Your background should be clean and neutral — think plain wall, bookshelf, or a tidy workspace. Avoid anything too personal or distracting.
Tip: Test your camera, microphone, and Wi-Fi ahead of time. Nothing derails your confidence like a last-minute tech issue.
2. Practice
It might feel strange speaking to a screen — but the more you rehearse, the more natural it’ll become. Try recording yourself answering a few common questions to get used to your tone, eye contact, and body language.
Tip: Look into the camera when speaking, not at your own face. It helps create stronger virtual eye contact.
3. Dress for the Role
This is still a professional meeting, so show up looking the part — even if you're in your living room. Go for smart, well-fitted clothing in solid colours, and avoid anything overly patterned or distracting.
Yes, full outfit! You never know when you’ll need to stand up unexpectedly.
4. Use Your Environment to Your Advantage
The great thing about video interviews? You can keep notes nearby — key achievements, commercial results, or even a cheat sheet on the company’s latest news.
Keep it brief, well-organised, and easy to glance at. Don’t script your answers, but having prompts can boost your confidence and help keep responses focused.
5. Be Ready for Glitches
If the screen freezes or sound cuts out, don’t panic. Stay calm and address it clearly:
“Sorry, I didn’t quite catch that — could you repeat the question?”
If issues persist, suggest a restart or reschedule. It shows composure under pressure.
6. Keep It Professional (and Positive)
Even if you're at home, treat it like any other interview. Stay focused, engaged, and remember to smile — it makes a real difference on screen. Avoid checking your phone, fidgeting, or swivelling in your chair.
Final Thoughts
Video interviews are now a standard step in the hiring process — especially for mid-senior level roles in FMCG where teams might be based across different offices or countries. With a bit of prep and the right mindset, you can turn a screen into a stage.
