In today’s competitive FMCG job market, landing the interview is just the first hurdle — making it count is where the real challenge begins. Whether you're going for a marketing, sales, category, or commercial role, your ability to interview with impact can be the difference between a near miss and a job offer.
Here are five simple but powerful ways to stand out:
1. Know Your Numbers
Hiring managers don’t just want to hear that you delivered results — they want to see them.
Be ready with clear, quantifiable examples. Think:
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P&L ownership and impact
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Revenue or margin growth
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ROI on campaigns
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Market share gains
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Retailer performance improvements
The more specific and commercial your examples, the more convincing your case.
2. Tell a Clear Story
Every strong example should follow a simple structure:
What was the challenge? What did you do? What changed as a result?
Avoid rambling or getting lost in the detail. Keep your answers focused, flowing, and purposeful. You're not just listing responsibilities — you're narrating impact.
3. Make It Relevant
Even great experience can fall flat if it’s off-context.
Tailor your examples to the role, the channel, and the business you’re interviewing with. If you’re moving from grocery to convenience, or from a large blue-chip to a challenger brand, make sure you draw the right parallels and connect the dots for your interviewer.
4. Show Your Commercial Edge
Regardless of function, FMCG businesses want commercially-minded people.
So whether you're in brand, insights, or field sales, make sure your commercial thinking shines through. Show that you understand what drives growth, profit, and ROI — and how your actions have contributed.
5. Bring Energy
Cultural fit is as important as capability.
Businesses want people who are motivated, curious, and genuinely excited about the opportunity ahead. Come prepared, be positive, and show you’ve done your homework. Enthusiasm is infectious — and memorable.
Final Thought
Interviewing isn’t just about ticking boxes — it’s about making a lasting impression. Come prepared, be authentic, and back yourself.
If you're actively interviewing (or starting the search), we're here to help. Whether it’s advice, insight or introductions to great FMCG brands — feel free to reach out.
