Shopper Marketing Manager - Global FMCG Food Business
Location
London
Specialism
Trade / Shopper Marketing
Contract
Permanent
Salary
£50000 - £58000 per annum + £7,200 Car Allowance + Bonus + Benefits
Ref
1672_1772900803
An exciting opportunity has arisen for a Shopper Marketing Manager to join a category leading global food business, with a core focus on the Convenience channel.
Key Responsibilities:
- Lead the planning and execution of brand activation strategies to drive incremental sales and visibility in key customers
- Develop and optimise in-store and online strategies, including point of sale materials and product placements
- Create and implement channel-specific promotions and campaigns
- Collaborate closely with customers and agencies to develop joint marketing initiatives
- Analyse and measure the effectiveness of campaigns through key metrics such as sales lift and ROI
- Manage the Consumer Promotion budget, negotiating with customers and suppliers to achieve best value
The Ideal Candidate:
We're looking for an experienced shopper marketer, preferably with a background within the Convenience Channel. You should have a track record in local brand/product or shopper marketing, with strong project management skills and the ability to analyse data and derive insights. Excellent communication and presentation skills are essential, as is the ability to build strong relationships both internally and externally.
Location:
South-West London (3 days/week in the office)
Package:
£50,000 - £58,000 + £7,200 Car Allowance + Bonus + Benefits