Shopper Marketing Manager - Global FMCG Business

An excellent opportunity for a Shopper Marketing Manager to join a leading FMCG business with a strong portfolio of consumer brands across beauty & home care. This global business is known for combining trusted heritage brands with ongoing innovation and sustainability.

The Role

As a core member of the shopper marketing team, you'll be responsible for developing and executing strategies to influence consumers at the point of purchase, driving brand visibility and sales through in-store & digital tactics. You'll work closely with sales and brand teams, manage agencies, and optimise campaigns to meet retailer & brand goals.

Key Responsibilities:

• Create and implement shopper marketing plans aligned with brand objectives and retailer needs
• Build and maintain relationships with key retailers to secure optimal product placement and promotional opportunities
• Oversee the creation and deployment of POS materials, displays, digital ads, and promotions
• Analyse sales data, shopper insights, and market trends to monitor campaign performance and provide actionable insights
• Manage marketing budgets efficiently to maximise return on investment
• Collaborate with cross-functional teams to ensure consistent messaging and integrated campaigns

The Ideal Candidate:

We're seeking an experienced professional with a strong background in FMCG shopper marketing. You should have:

• At least 3 years of experience in trade/retail/shopper marketing within the FMCG sector
• A data-driven, commercial, and results-oriented mindset
• Excellent project management skills with the ability to manage end-to-end campaigns
• Strong influencing skills with internal stakeholders and external partners
• A analytical approach, with the ability to translate data into actionable insights

Location:

Hertfordshire (3 days/week in the office)

Package:

• £50,000 - £55,000 base salary
• £6,000 car allowance
• Performance bonus / incentives
• Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
• 27 days annual leave plus 8 Bank Holidays
• Flexible working arrangements
• Employee Share Plan
• Comprehensive wellbeing programme

This is an opportunity for a shopper marketing professional looking to make a significant impact in a fast-paced, international environment. If you're ready to take the next step in your career, we'd love to hear from you.