Senior Brand Manager - FMCG Personal Care
Location
London
Specialism
Brand Management
Contract
Permanent
Start Date
ASAP
Salary
£65000 - £70000 per annum + Bonus + Benefits
Ref
1691_1778503908
A growing international consumer healthcare and personal care business is seeking a commercially driven Senior Brand Manager to lead the UK marketing strategy across a portfolio of established and emerging brands.
This is a high-visibility role offering broad ownership across brand strategy, innovation, category growth, and market expansion within a highly marketing-led organisation. The successful candidate will play a key role in shaping UK growth plans while partnering closely with international stakeholders.
The Opportunity
You will lead the development and execution of UK marketing plans across multiple brands at different lifecycle stages, including established category leaders, challenger brands, and new market launches.
The role combines strategic thinking with hands-on execution and requires someone comfortable operating across commercial planning, innovation, digital/media activity, forecasting, and stakeholder leadership.
Key Responsibilities:
You will bring strong consumer marketing fundamentals alongside excellent commercial awareness and stakeholder management capability.
We are particularly interested in candidates who can demonstrate:
What's on Offer
If you are an ambitious marketer looking for a broad commercial role with genuine strategic influence, we'd love to hear from you.
This is a high-visibility role offering broad ownership across brand strategy, innovation, category growth, and market expansion within a highly marketing-led organisation. The successful candidate will play a key role in shaping UK growth plans while partnering closely with international stakeholders.
The Opportunity
You will lead the development and execution of UK marketing plans across multiple brands at different lifecycle stages, including established category leaders, challenger brands, and new market launches.
The role combines strategic thinking with hands-on execution and requires someone comfortable operating across commercial planning, innovation, digital/media activity, forecasting, and stakeholder leadership.
Key Responsibilities:
- Develop and implement UK brand and category strategies
- Lead integrated marketing campaigns and new product launches
- Drive sales, market share, and category penetration growth
- Manage forecasting, pricing, budgets, and P&L responsibilities
- Analyse market, consumer, and retailer data to identify growth opportunities
- Partner with media and digital agencies to deliver effective campaigns
- Support packaging development and product innovation initiatives
- Collaborate cross-functionally with international marketing, sales, finance, supply chain, and regulatory teams
- Coach and develop a direct report
You will bring strong consumer marketing fundamentals alongside excellent commercial awareness and stakeholder management capability.
We are particularly interested in candidates who can demonstrate:
- Experience within FMCG, OTC, personal care, consumer healthcare, food/drink, or wider consumer categories
- Strong brand management and commercial strategy experience
- Exposure to category growth, challenger brands, or new market launches
- Excellent communication and influencing skills
- Strong analytical and project management capability
- Ability to operate both strategically and tactically
- A collaborative, proactive, and growth-oriented mindset
What's on Offer
- Strategic ownership across multiple consumer brands
- Exposure to international markets and senior leadership
- Opportunity to shape UK growth strategy and future launches
- A collaborative, entrepreneurial culture with strong career progression potential
- Hybrid working with a modern South West London office location
If you are an ambitious marketer looking for a broad commercial role with genuine strategic influence, we'd love to hear from you.
Location: South West London (Hybrid - 3 days office-based)
Salary: £70,000-£75,000 + bonus + benefits
Salary: £70,000-£75,000 + bonus + benefits
If you are an ambitious marketer looking for a broad commercial role with genuine strategic influence, we'd love to hear from you.
