Customer Marketing Controller - Premium Drinks
Location
London
Specialism
Trade / Shopper Marketing
Contract
Permanent
Start Date
ASAP
Salary
£65000 - £70000 per annum + Car Allowance + Bonus + Benefits
Ref
1642_1760981117
An opportunity for an experienced Channel Customer Marketing Controller to join a leading spirits and wine company in the UK.
This pivotal role will lead the strategic Customer Marketing direction for a premium portfolio of brands within the UK Off-Trade Channel, contributing to profitable growth for both the company and its customers.
Key Responsibilities:
- Lead and inspire a team of direct reports, building Customer Marketing capabilities and ensuring delivery of insight-driven activation
- Develop and execute the Off-Trade Customer Marketing strategy to meet annual commercial targets
- Collaborate with Brand Marketing to translate brand propositions into effective shopper and customer marketing activations
- Manage channel/customer/brand budgets and oversee evaluation of shopper activations to ensure ROI
- Build and maintain strategic relationships with key customers and internal stakeholders
- Drive the annual activation agenda for the Off-Trade channel, aligning with business goals and setting customer activation priorities
The Ideal Candidate:
We're seeking a senior, seasoned Off-Trade Customer Marketer with a background in FMCG/Spirits. You should have a proven track record of developing compelling customer-centric marketing plans across a portfolio of brands, delivering against commercial targets in a competitive environment. Strong commercial skills, agency and budget management experience, and line management expertise are essential. The ability to influence cross-functional teams and communicate effectively is crucial.
Location:
Central London
Package:
£65,000 - £70,000 + £7K Car Allowance + Bonus + Benefits
