Vinarchy is a newly formed global wine business, established following the merger of Accolade Wines and Pernod Ricard Winemakers. With a strong UK presence and a diverse portfolio spanning global brands and premium wines, Vinarchy combines the scale of a multinational with the ambition and pace of a challenger business.
They are one of the world’s leading dedicated wine companies and home to an incredible range of global brands led by Hardys, Campo Viejo and Jacob’s Creek.
The Brief
Vinarchy were looking to appoint a Customer Marketing Lead to lead customer marketing strategy across the UK Off Trade, including Grocery, Convenience and Wholesale. A senior role within the European Commercial team, the position required a strategic yet highly executional marketer with strong retail understanding and the ability to translate insight into impactful customer-facing campaigns.
The role demanded proven experience in developing and delivering integrated customer marketing programmes, building strong retailer relationships, and leading a team to deliver against commercial objectives. Given the breadth of the portfolio and pace of change within the business, stakeholder management and prioritisation were critical.
Having partnered with Allexo previously on various roles, Vinarchy engaged us to lead the search using our Partner solution.
The Process & Results
Following a detailed briefing with the hiring manager, Allexo completed a targeted search to cover the market for all relevant candidates commutable to their Weybridge HQ.
We delivered a shortlist of highly relevant profiles with strong Off Trade experience and leadership capability. Following a well-structured interview process, the successful candidate was offered and accepted, joining from Danone.
The hire strengthened Vinarchy’s UK customer marketing capability and supports the continued growth of its Off Trade portfolio.
