Tata Consumer Products is a global FMCG business with a growing international footprint across beverages and food, including iconic brands in tea, coffee, and ethnic food.
With a strong focus on consumer-centric innovation, the business is committed to embedding deep consumer understanding into every stage of product development and growth strategy. Operating across diverse international markets, Tata combines heritage with a progressive, insight-led approach—making it an exciting environment for FMCG Marketing & commercial professionals.
The Brief
Tata Consumer Products were looking to appoint a Global Senior Insights Manager to join their international innovation team, based in the UK. This was a pivotal role responsible for leading end-to-end consumer understanding and foresight across key international markets, with a particular focus on hot beverages and ethnic food categories.
The position required an experienced Senior Insights Manager with a strong track record in shaping innovation pipelines—supporting ideation, validating concepts, and driving in-market success through actionable insights. The successful candidate needed to be highly proficient across qualitative and quantitative methodologies, with the ability to leverage emerging AI tools, social listening, and market intelligence platforms to uncover forward-looking opportunities.
Beyond technical expertise, the role demanded a strategic influencer—someone capable of partnering closely with Marketing, R&D, and Commercial teams, embedding consumer-centric thinking, and translating complex data into compelling narratives that drive business decisions. The individual would also play a key role in developing consumer immersion programmes and leading foresight initiatives to anticipate evolving trends and unlock growth.
Allexo were engaged to support this search, leveraging our Engage solution to identify and attract high-calibre, globally experienced insights talent.
The Process & Results
Following a meeting with the Head of Consumer & Market Insights and HR Lead, Allexo completed a search of the UK market, mapping talent across leading FMCG organisations known for excellence in consumer insight, innovation, and foresight.
We combined proactive headhunting with a focused outreach campaign to engage candidates with proven experience in:
- Leading end-to-end insights for innovation and NPD pipelines
- Working across multiple international markets and cultural contexts
- Embedding consumer-centricity within cross-functional teams
- Leveraging advanced methodologies, including AI-driven research and social listening
We delivered a high-quality shortlist of candidates who demonstrated both strategic impact and hands-on execution capability—balancing strong technical expertise with commercial acumen and stakeholder influence.
The interview process was collaborative and insight-led, assessing candidates on their ability to translate data into actionable recommendations, lead foresight programmes, and inspire teams through compelling storytelling.
The successful candidate was offered and accepted, joining from a leading global FMCG business with extensive experience across international markets and a strong track record in driving innovation through consumer insight.
They bring immediate credibility in partnering cross-functionally and are well-positioned to shape Tata Consumer Products’ future innovation pipeline and consumer strategy.
