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Reckitt - Category Development Manager

Reckitt is a global leading FMCG business, specialising in Health, Hygiene, and Nutrition. Its portfolio features trusted names like Dettol, Lysol, Harpic, Finish, and Vanish (home & hygiene), alongside Durex, Nurofen, Strepsils, Gaviscon, and Mucinex (healthcare), plus Enfamil, Nutramigen, Airborne, and Move Free in nutrition—serving diverse consumer needs in over 200 markets daily.

The Brief

As a result of an internal promotion, Reckitt had a requirement for a Category Development Manager to manage Tesco in the UK business.

Being a key strategic account for the category, it was essential to ensure this individual had the credibility and gravitas to make an immediate impact in the role, as well as the potential to develop and progress within a 9 – 12 month in line with the existing structure of the team.

The Process & Result

Exploring all options, Allexo submitted a shortlist of candidates from a range of backgrounds, witha National Account Manager from Diageo being successfully appointed for the role, who has since been promoted twice to become Senior Digital Traffic & Strategy Manager.

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