PrepWorld is a UK-based specialist in prepared-fruit packs, founded in 2012 as part of the BerryWorld Group. They supply fresh-cut, ready-to-eat fruit—ranging from berries to tropical, stone, top fruits and citrus—to major UK retailers. Their innovative range includes seasonal mixes, pomegranate arils, banana and exotic fruit, in formats like bespoke pots and platters. PrepWorld holds high standards in food safety and is known for quality and innovation in fresh-fruit convenience.
The Brief
PrepWorld were looking to develop their Category, Marketing & NPD team with two newly created Category roles.
The roles are to support in the delivery of PrepWorld’s commercial objectives with a particular focus on Category and Marketing strategy:
- Generating and delivering actionable insight across multiple sources across the business, and externally to their retail partners
- Support the continuing development and delivery of PrepWorld’s Marketing strategy through multiple communications channels.
Following a briefing call with all relevant stakeholders in the process, PrepWorld opted for Allexo’s Partner Solution to work through a target full market search to identify, assess and hire the best talent for roles in a predictable time to hire of 6 weeks.
The Process & Results
- A clearly defined brief to ensure all stakeholders were aligned at the start of the process
- Targeted search and outreach on the right profiles, from day one
- A pre-scheduled shortlist review to discuss profiles in detail
- Joint commitment to ensuring a positive candidate experience that kept momentum from first call to offer
Both roles were offered to and accepted by their preferred candidates within 6 weeks, who have now started and are progressing well in their new roles.
Client Feedback - Insight & Marketing Controller
I worked with the Allexo team on 2 Category roles for our Insights department. The service provided was 1st class from start to finish with clear timelines and regular contact & updates throughout the process.
We were given access to a strong candidate pool in what can be a very difficult area of the market which ultimately resulted in 2 new hires.
I would highly recommend Allexo and from my experience they experts in recruiting for category/insight roles.
