KP Snacks is a leading UK snack company with over 2,000 employees at seven manufacturing sites. Its extensive portfolio includes beloved brands such as McCoy’s, Hula Hoops, Skips, Nik Naks, Space Raiders, Pom?Bear, Butterkist, Tyrrells, popchips, and KP Nuts. Specialising in savoury snacks, it operates across categories like potato crisps, extruded corn snacks, popcorn, nuts, and peanut butter.
The Brief
Having partnered with KP Snacks to develop their category team for a number of years, Allexo were approached to help find a new Category Lead for the Impulse channel.
A strategically important channel for KP given the categories their products sit within, they required an experienced category leader who could drive the category agenda both internally and externally at a senior level.
As a team leadership role, it was essential that this individual has experience and a passion for coaching and developing a high performing team of direct reports.
The Process & Result
With a preference for candidates having operated in a fast paced food & drinks category, Allexo worked through a search to identify individuals operating at the appropriate level with experience in a similar sized business, and previous exposure to the impulse channel.
A shortlist of profiles were introduced, with the successful candidate joining from Soreen, part of the Samworth Brothers Group.
