JDE Peet’s is a global leader in coffee and tea, operating in over 100 markets with a portfolio of some of the world’s most iconic beverage brands. In the UK, their brands include Kenco, L’OR, Douwe Egberts, and Tassimo—spanning across roast & ground, instant, and capsule coffee, as well as tea.
With a strong focus on innovation and sustainability, JDE Peet’s combines scale with a dynamic, entrepreneurial culture—making it a compelling environment for FMCG sales and marketing professionals.
The Brief
JDE Peet’s were looking to appoint a National Account Controller to lead the Sainsbury’s, Waitrose, and Amazon accounts — a strategically important leadership role responsible for delivering significant revenue and profit targets while shaping long-term joint business plans.
The position required a commercially astute leader with strong grocery and omnichannel experience, capable of managing complex negotiations, navigating pricing and trade investment, and driving performance across forecast, sales, profit, and engagement. Beyond account delivery, the role carried responsibility for leading and developing a customer team, influencing cross-functional stakeholders, and strengthening JDE’s presence within key retail partners.
Having partnered with JDE Peet’s to develop their commercial & marketing functions for a number of year, Allexo were engaged to support the search using our Engage solution.
The Process & Results
Following a detailed briefing with the hiring manager, Allexo conducted a focused search of the market and ran a targeted advertising campaign to identify and engage with the most relevant profiles in line with the brief.
We delivered a shortlist of high-calibre profiles with Top 4 grocery experience, strong commercial acumen, and proven team leadership capability. The interview process was efficient and well-structured, enabling clear assessment of commercial strategy, negotiation style, and cultural fit.
The successful candidate was offered and accepted, joining from a leading global FMCG business with immediate credibility across grocery and eCommerce channels.
