Henkel is a global FMCG business with leading positions in both consumer and industrial markets. In the UK, their consumer brands span across Laundry & Home Care and Beauty Care, with well-known names like Schwarzkopf, got2b, Bloo, and Colour Catcher. Known for combining trusted heritage brands with ongoing innovation and sustainability,
Henkel offers a fast-paced, international environment—ideal for ambitious marketing and sales professionals looking to make a commercial impact.
The Brief
Henkel were looking to appoint an eCommerce Category Manager to lead category development strategy across the UK & Ireland online landscape. The role sat at the intersection of shopper insight, digital execution, and commercial strategy, with responsibility for analysing performance trends, identifying growth drivers, and shaping recommendations across assortment, placement, and digital shelf optimisation.
The position required a highly analytical category professional with strong FMCG grounding and experience within Pure Play and Omni-Channel environments. Beyond technical expertise, Henkel sought a confident stakeholder manager able to translate complex data into compelling stories, influence retailer thinking, and position Henkel as a trusted category partner.
Having helped Henkel to develop their category and wider commercial excellence function since 2019, Allexo were engaged to support the search using our Engage solution.
The Process & Results
Following a detailed briefing with the hiring manager, Allexo conducted a focused search for FMCG eCommerce and category talent, combining proactive headhunting with engagement of our established candidate network.
We delivered a shortlist of high-calibre profiles with strong digital category capability and retailer-facing experience. After an efficient interview process, the successful candidate was offered and accepted, joining from from Nestlé with proven category management and eCommerce expertise.
The hire strengthened Henkel’s digital category capability and supports accelerated growth across the eCommerce channel.
