Circana is a global market intelligence and analytics firm, born in 2023 from the merger of IRI and The NPD Group. It tracks retail and consumer behavior across 2,000+ product categories in 500,000+ stores globally, serving nearly 7,000 brands and retailers.
Utilizing its Liquid Data™ platform and advanced analytics, Circana supports industries from Food & Beverage and Beauty to Tech, Apparel, and Entertainment, offering insights to optimize marketing, sales, product innovation, and consumer engagement .
The Brief
Circana retained Allexo to lead a search for a Head of Commercial for their Toys practice with commercial responsibility for Northern Europe, with direct line responsibility for Directors of the UK and German markets, and an indirect team of 16.
We were tasked with finding an individual who had strong commercial acumen and a proven track record of developing and leading high performing teams based across multiple markets. The ability to nurture talent at the more junior levels was critical, as well as mentoring the more senior individuals within the teams to deliver strong commercial success with both new and existing clients.
The Process & Result
Through a thorough briefing process we identified and agreed to source from two key talent pools for the role – candidates currently within the Toys industry with strong sector knowledge and a ‘black book’ of contacts, and those with a proven track record within market research and insights at a senior level. A new role within the business, this also involved a salary benchmarking exercise and a review of feedback from the market before confirming a shortlist and moving to interview stage.
Working through the Allexo Process, a longlist of 9 interested candidates was proposed, with 3 moving forward to interview. The successful candidate joined the business from TNS, having previously been General Manager for Nigeria.
