pladis Global is a leading global snacks and confectionery company, established in 2016 and headquartered in London. It owns iconic brands like McVitie’s, Godiva, Ülker, Jacob’s, Carr’s, Go Ahead, Flipz, BN, Turtles, and Verkade. Its portfolio spans sweet & savoury biscuits, wafers, cakes, premium chocolate, gum, and candy.
With over 16,000 employees, 27 bakeries across 11 countries, and annual revenues of around £3.5 billion, pladis serves more than 4 billion people in 110+ markets.
The Brief
Allexo have worked with pladis – previously United Biscuits – since 2014 as a preferred supplier to their UK business.
A period of growth for the business, resulted in numerous internal promotions across their marketing & commercial functions, creating the need for a Category Controller to manage the Convenience & Impulse channel.
Managing a team of 4 in what has become a highly strategic channel for the business, there was a real need for a heavyweight category leader who had experience driving the category agenda and instilling best practice at all levels within a blue-chip FMCG environment.
The business had not too long before re-located and there had been some exciting developments within the business, so getting the messaging right to attract the right calibre of talent for this role was important.
The Process & Result
With a clear list of target businesses, a search was completed to identify and approach and engage with relevant prospective candidates commutable to pladis’ HQ in West London.
A shortlist of 4 qualified candidates was introduced, with the successful candidate joining from Mars UK.
