JDE Peet’s is the world’s leading pure-play coffee and tea company, operating in over 100 markets. Their portfolio includes well-known brands such as Douwe Egberts, L’OR, Jacobs, Tassimo, Senseo, Kenco, and Pickwick.
They offer products across key categories including roast and ground coffee, instant coffee, coffee pods and capsules, and tea. With a broad range of brands spanning premium to mainstream, JDE Peet’s serves a wide variety of consumer tastes and occasions worldwide.
The Brief
With a track record of placements across JDE's marketing & commercial functions, Allexo were retained to lead the search for a new Marketing Director for the UK&I business.
Reporting into the General Manager and managing a significant portfolio with a team of c30, the role had total accountability for leading the development and execution of marketing strategies for the UK & Ireland.
The Process & The Results
Following a discovery session, a list of target companies was developed with clear criteria for the search, focused on engaging with accomplished Marketing Directors with experience managing sizeable, mutli-functional teams and a proven ability to inspire and lead transformational change.
Working through the Allexo Process with regular review meetings in place, a longlist of profiles categorised into 3 different talent pools was introduced, with a shortlist of 6 profiles progressing to interview.
Following a comprehensive interview process, the preferred candidate was offered and accepted the role, having previously operated in local and regional marketing leadership roles at Mars and another global food conglomerate.
The project was succesfully completed on time and within budget.
