Circana is a global market intelligence and analytics firm, born in 2023 from the merger of IRI and The NPD Group. It tracks retail and consumer behavior across 2,000+ product categories in 500,000+ stores globally, serving nearly 7,000 brands and retailers.
Utilizing its Liquid Data™ platform and advanced analytics, Circana supports industries from Food & Beverage and Beauty to Tech, Apparel, and Entertainment, offering insights to optimize marketing, sales, product innovation, and consumer engagement .
The Brief
Allexo were introduced to Circana’s global leadership team to support with a key senior hire within their EMEA insights team.
The role was created to drive the growth and development of key accounts based across various European markets, working with regional marketing & insights teams to deliver strategic actionable insights.
A multi-faceted role, there was a requirement for this individual to be highly commercial in their approach, with extensive insights experience operating in the respective non-food categories in which their clients operated.
Due to the breadth of the remit of the role, it was critical that this individual could demonstrate an ability to adapt to a variety of different business environments, develop strong working relationships at a senior level, and identify and present data & insight-led solutions to answer a range of complex business challenges.
The Process & Results
Following a detailed briefing with the relevant stakeholders, Allexo identified two key talent pools to target for the search – Director level profiles from direct competitors, and senior data & insights profiles from industry with experience operating at a regional or global level.
A shortlist of 4 profiles were introduced to the business, with the successful candidate joining from a leading global personal care business.
