Brown-Forman is one of the world’s leading spirits and beverage companies, with a portfolio of iconic brands enjoyed by consumers across the globe. Founded in 1870, the business is recognised for its commitment to brand building, innovation and long-term growth, with a portfolio including some of the world’s most recognised drinks brands.
With a strong presence across global markets and a reputation for investing in its people, Brown-Forman combines the scale of an international organisation with the agility and entrepreneurial spirit needed to succeed in a competitive FMCG landscape.
The Brief
Allexo were asked to support the business with two urgent interim National Account Manager roles, following internal promotions which created gaps within the commercial team.
The objective was to quickly identify experienced FMCG National Account Managers who could provide immediate cover across two of Brown-Forman’s key grocery customers:
- Interim National Account Manager – Tesco
- Interim National Account Manager – Asda
Given the urgency of the requirement, candidates needed to demonstrate the ability to quickly understand commercial priorities, and the capability to seamlessly step into established customer relationships with minimal onboarding time.
The candidates needed proven experience managing major grocery accounts, alongside the commercial capability to deliver against sales targets, manage customer relationships and support ongoing account growth during a period of transition.
The Process & Results
Following a meeting with the Head of Sales, Allexo reached out to our interim network to identify candidates with relevant experience:
- Managing key relationships with major UK grocery retailers, including Tesco and Asda
- Delivering commercial plans and driving sales growth within FMCG environments
- Managing customer negotiations, forecasting and promotional activity
- Working collaboratively with internal Sales, Marketing and Commercial teams
Given the time-sensitive nature of the requirement, Allexo ran a focused and efficient search process, quickly engaging relevant candidates and presenting individuals who could make an immediate impact.
Both interim National Account Manager positions were successfully filled within one week, providing Brown-Forman with experienced commercial support and ensuring continuity across two critical customer relationships.
