The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is one of the world leaders in branded cheeses. Its portfolio includes internationally recognized brands such as The Laughing Cow®, Babybel®, Boursin®, Nurishh®, Kiri® and GoGo squeeZ®, contributing to a sales figure of €3.6 billion in 2022.
The Brief
Bel UK were looking for a new Head of Category & Commercial Strategy — someone who could lead strategy, strengthen retailer relationships, and unlock category & commercial growth for their UK portfolio.
A senior leadership role within the sales team adopting a strategic position to drive the growth in Category, Trade Marketing and Bel Business Planning, and a key player in external engagement on Bel UK’s two growth platforms across the grocery channel for UK and Ireland. Additionally, the role has responsibility for the management and development of 2 direct reports (Category & Trade Marketing Managers).
Following a detailed brief meeting to discuss the role, Allexo proposed using our Partner solution as the best approach to identify, assess and hire the best talent with a predictable time to hire.
The Process & Results
- A clearly defined brief to ensure all stakeholders were aligned at the start of the process
- Targeted search and outreach on the right profiles, from day one
- A pre-scheduled shortlist review to discuss profiles in detail
- Joint commitment to ensuring a positive candidate experience that kept momentum from first call to offer
The offer was accepted within 4 weeks from the start of the process.
A brilliant hire in a critical role — and a great collaboration all round.
Client Feedback – HR Manager
“Working with Allexo has been great! They understood the brief and the exact profile we were looking for. Really appreciated how thorough they were and their ability to adapt to different situations.”
The successful candidate's feedback
“I’d highly recommend Allexo for category roles. I’ve used them twice and both times the process was easy and smooth!”
