Banner Default Image

Allexo Insights

Case Study: Henkel – Category Manager (UK)

Henkel Logo

Rob Nelson Case Studies

​Henkel – Category Manager

Having previously worked with various members of the senior commercial team at Henkel, Allexo were approached to support with recruiting a Category Manager to join the team.

Following a re-structure, the business brought together two key business units, reducing the size of the category team whilst increasing the breadth and scope of their remit. A newly created role, this was aligned to two significant non-food categories, managing the grocery and e-Commerce channels.

With a high-performing category team made up of individuals coming from the likes of Danone, GSK, pladis and Kantar, the support structure was in place to allow the team to focus on finding a high-potential individual to step up into the role who they could coach and develop to become a true category expert.

The criteria that was important for the role was the ability to generate and present actionable insights in a compelling way, previous experience managing multiple accounts, and most importantly a strong cultural fit with the existing team.

Following an initial search, a shortlist of 4 profiles was quickly introduced to the business, with the successful candidate joining the business from a leading global insights consultancy.