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Senior Global CMI Manager - Premium Drinks

Senior Global CMI Manager - Premium Drinks

Job Title: Senior Global CMI Manager - Premium Drinks
Contract Type: Permanent
Location: South East
Industry:
Salary: £50000 - £60000 per annum + Car Allowance + Bonus + Benefits
Start Date: ASAP
Reference: RN732_1493988142
Contact Name: Rob Nelson
Contact Email: rnelson@allexosearch.com
Job Published: June 05, 2017 13:42

Job Description

The business is a key player in the premium drinks market, with a portfolio of well-known heritage brands distributed and sold globally.

Their portfolio has grown following recent acquisitions, and they're consequently recruiting for a Senior Global CMI Manager to lead all brand, consumer, shopper, comms, brand and innovation research for a key premium drinks brand.

Key responsibilities:

  • Partner with heads of the Global Brand teams in the development of strategies and integrated activity plans that will deliver sustainable revenue growth
  • Identify and highlight high level brand & commercial growth opportunities/risks based on analysis of consumer, channel, customer and competitor performance and market and consumer/shopper trends
  • Provide and implement an effective and efficient learning program to support the Global Brands teams
  • Maximize return on investment through agency partnerships

Desired skills and experience:

  • Extensive relevant work experience, ideally with blue chip consumer goods companies & large market research companies
  • Strong background in Consumer, Shopper, Brand, Communication, Innovation research
  • Strong analytical skills
  • Proven expertise with core research and analytical techniques (qualitative, quantitative, core statistical analyses, ethnography, etc.)
  • Strong project management skills for both continuous and ad hoc projects
  • Experience in managing cross-country projects and ability to influence the global strategy

They are looking for an experienced CMI Manager possessing good business acumen, commercial intelligence & a strong consumer mindset to act as an influential business partner to the global marketing team.

The role will offer a competitive basic salary with a fully comprehensive benefits package, including a generous product allowance. Learning and development sits high on the agenda, with a clear development plan in place for every individual joining the business.