Senior Brand Manager

Senior Brand Manager

Job Title: Senior Brand Manager
Contract Type: Permanent
Location: West London
Salary: £50,000 + Car Allowance + Bonus + Benefits
Contact Name: Rob Nelson
Job Published: March 05, 2016 20:47

Job Description

A leading branded FMCG Food business based in West London are looking to develop their marketing team in line with ambitious growth plans over the next 3 years.

Their brands are truly heritage in the UK, sitting comfortably at No.1 and No.2 in their respective categories, and with a fast-growing presence internationally.

They are looking for a Senior Brand Manager to lead their core portfolio, sitting in an exciting category in a high growth market. The portfolio is a key strategic pillar within the and they have big ambitions for grow these brands over the next 3 years.

As Senior Brand Manager you will be accountable for the development and the implementation of the brand marketing strategy, and development of innovative and impactful plans.

Key responsibilities:

  • Delivery of brand strategy & plans to meet business sales and profit targets in line with Brand Planning process and performance KPIs
  • Regularly review plan and performance throughout year, taking appropriate remedial action as necessary
  • Contributes to the Brand Innovation strategy and the prioritisation & management of plan initiatives, leading Branding and NPD projects
  • Control all Marketing expenditure within pre agreed budget and ensure evaluation of all spend on a continuous basis
  • Manage, motivate and develop brand team members
  • Full marketing mix responsibilities including comms

Desired Skills & Experience:

  • Extensive category experience within a branded FMCG environment, ideally within food & drink
  • Experience leading range reviews across (multiple) Top 4 accounts
  • Strong stakeholder management with the ability to influence up to a senior level within the Top 4
  • Strong insights experience, ability to generate and present compelling category arguments through the analysis of Nielsen / IRI / Kantar / dunnhumby data