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Head of Shopper Research

Head of Shopper Research

Job Title: Head of Shopper Research
Contract Type: Permanent
Location: Berkshire
Industry:
Salary: Competitive Package
Contact Name: Rob Nelson
Job Published: March 05, 2016 20:17

Job Description

An opportunity to build and lead the Shopper Research function for a leading FMCG consultancy.

The position is a balance of both general management and commercial responsibilities of the shopper Research function and owning/conducting research projects for a variety of different clients, who include RB, J&J, Weight Watchers and Tesco to name just a few.

This role requires an expert in this space, an individual with considerable experience in a similar role ideally within a FMCG manufacturer, Retailer or Research Agency.

The client is looking for individuals who can comfortably demonstrate the following:

  • Experience conducting Shopper (and Consumer) research with an understanding of role of shopper versus consumer.
  • Fully conversant in briefing / conducting / analysing and debriefing qualitative research; techniques including:
    • Focus groups
    • Accompanied shops
  • Experience in managing third party research and support agencies, both qualitative and quantitative
  • Currently operating at Controller level or ready for the move up to this level of seniority
  • The ability to turn data / information into commercially driven insight essential
  • Research agency background or researcher within FMCG.