Shopper Marketing Manager – FMCG Personal Care

Are you passionate about creating best-in-class shopper marketing strategies that drive brand growth and in-store engagement? We're partnering with a dynamic FMCG business, seeking a Shopper Marketing Manager to own the shopper activation strategy across a portfolio of well-known brands.

Key Responsibilities

• Strategic Leadership: Develop and execute annual customer marketing and shopper activation plans, ensuring alignment with overall brand strategy.
• Budget Management: Oversee a shopper marketing budget of £3m, driving ROI and efficiency across campaigns.
• Cross-functional Collaboration: Work closely with Sales, Marketing, and Category teams to deliver seamless shopper initiatives.
• Insight-driven Execution: Leverage shopper insights and market data to create tailored in-store and online activations across various retail formats, including convenience and e-commerce.
• Relationship Building: Act as the key point of contact for designated retail accounts, delivering impactful brand moments at the point of sale.

What We're Looking For

• Experience: A proven track record in branded FMCG, specifically within shopper or trade marketing.
• Commercial Acumen: Strong analytical skills and the ability to interpret market data from sources like Nielsen and Kantar.
• Project Management: A highly organized individual with a meticulous attention to detail, able to manage multiple initiatives simultaneously.
• Collaboration Skills: Strong interpersonal skills with the ability to build and maintain relationships with internal teams and retail partners.
• Passion & Energy: Enthusiastic about shopper marketing and driven to make a significant impact on brand performance.

Why This Role?

This is a fantastic opportunity to join a fast-paced, ambitious environment where you'll have the chance to shape the shopper marketing landscape for iconic brands. With a supportive leadership team and a focus on professional development, you'll be empowered to take ownership of your work and grow your career.

Location: Central London

Package: £42,000 - £45,000 + Bonus + Benefits